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Cans of diet cola Tab brand soft drink produced by the Coca-Cola Company are displayed at a supermarket in the Brooklyn borough of New York, on Tuesday, July 26, 2011. The US annual soft drinks sales is approximately $66 billion. Coca-Cola Co., PepsiCo Inc., and Cadbury Schweppes Plc, control over 91% of the U.S. market share. (Photo by Ramin Talaie/Corbis via Getty Images)