In today’s era, consumers are more worried about global warming. That is why eating habits have observed a shift. Now people are using plant-based meat alternatives to reduce meat consumption.
Of course, consumers are cutting down on meat due to the emission of greenhouses. However, some things are discouraging people from plant-based meat alternatives. Here is what you need to know about consumer trends.
Why Are People Hesitating To Opt For Plant-Based Meat Alternatives?
Many people are hesitating to get plant-based meat alternatives. Here are the reasons behind their reluctance:
- Long Ingredient List
The primary aim of shifting to plant-based meat alternatives is to eat healthily. However, many users find it difficult because of the long ingredient list. According to a survey, 66% of people stated that they are looking for products with the shortest list of ingredients.
Consumers believe that fewer ingredients mean that the product is cleaner and healthier. People are attentive towards their diets. That is why they want to eat items with authentic ingredients. This is not possible by getting products with a long list.
- Unfamiliar Ingredients
Despite the list of ingredients being long, many people still look at them attentively. Many consumers suggest that they are more likely to buy plant-based meat alternatives with familiar ingredients. Not only that, but people have named the things they don’t want in their food.
Of course, the manufacturers are trying to tackle these issues. But it is not easy to change the ingredients. That is because they play an integral role in the flavoring of plant-based meat alternatives.
Which Ingredients People Don’t Want In The Products?
As per research, there are quite a few ingredients that are not deemed consumer-friendly. These are:
- Methylcellulose
- Sodium acid
- Pyrophosphate
- Xanthan gum
- Potassium chloride
Out of all these ingredients, there is one option that consumers are scared of. It is methylcellulose. That is why meat alternatives manufacturers are trying to replace it.
Why Is Replacing Methylcellulose Difficult For Companies?
People primarily want companies to omit methylcellulose because they are not familiar with it. However, according to experts, this ingredient has unique properties. It allows the meat alternative product to have a firm and soft texture.
Without methylcellulose, it will be tough to replicate the same texture as real meat. That is why, companies are still looking for a replacement ingredient. But finding that won’t be easy.
Retaining the same outcome will require the blending of different ingredients. This will, of course, again make the list longer. Hence, currently, replacing methylcellulose is not a viable option. Yet many manufacturers are trying to look for alternative ingredients.
Final Words
That was your latest update on what is happening in the meat alternatives industry. Despite the obstacles, the sales of the products are still high. That is why the sector continues to grow. However, to achieve further profit, a change in ingredients is necessary.
According to research, 69% of people stated that ingredients influence their buying decision greatly. That is why companies must find replacement options soon. Otherwise, the sales will decline.